The Vino Nobile di Montepulciano has enjoyed its renowned reputation and high esteem ever since the year 790. This excellent wine was soon discovered and sold outside the Montepulciano region. In 1549, Sante Lancerio, Pope Paul III's maître de chaîne called the Nobile the "Vino perfettissimo da Signori". It was, however, the doctor and poet, Francesco Redi, who in the 17th century established the reputation of the Nobile as "The King of all Wine".

The name "Nobile" dates from the era when higher quality wines were exclusively reserved for noble families. Even today it is still recognized as something very "special". As one of the first top wines to come out of Italy, since 1980 the Vino Nobile di Montepulciano has had the distinction of being classified as a DOCG wine.

The Vino Nobile is matured in wooden casks for at least two years, starting from 1st January following the harvest. After maturing for three years the Vino Nobile is then granted the title "Riserva".

In spite of its long tradition, the Vino Nobile di Montepulciano is, nevertheless, a modern wine. In recent years, hardly any other Italian wine has enjoyed such a noticeable improvement in quality and has thus gained an international reputation.